Branding Plan

BRANDING PLAN

Build a brand that communicates value, inspires trust and attracts the right customers.

Positioning

• Brand positioning

• Brand architecture

• Value proposition

• Key differentiators

Communication

• Core brand message

• Brand storytelling

• Tone of voice

• Brand personality

Creative Direction

• Visual references

• Moodboard

• Visual identity direction

Implementation Plan

• Strategic brand document

• Priorities and next steps

Format

• 2 strategic sessions